16 blogs to supercharge your online marketing

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There are hundreds of blog posts and articles out there on the topics of marketing, traffic acquisition, conversion optimization and sales. But how do you know which ones are actually worth reading?

We gathered all of our colleagues together and made a list of our “go to” resources for online marketing. It turned out to be one BIG list, but what we cover below are the blogs that kept appearing time and time again.

We’ve also included a handful of each blog’s most popular articles (in the last 6 months, where possible). Think of them as your own personal online marketing handbook!


Here’s the list:



1. Buffer


Buffer is a popular tool that helps you share your content on social media. It allows you to schedule and publish posts on Facebook, Twitter, Google+, LinkedIn and analyze the results — all in one place.

On their blog they primarily cover various aspects of working with social media, including useful tips, lots of case studies and research. It’s a perfect destination for online marketers and social media managers.


Five posts to get you started:

7 Social Media Experiments That Grew Our Traffic by 241%

14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them) – The Buffer Blog

11 Little-Known Facebook Marketing Features You Can Try Today – The Buffer Blog

The Complete Guide to Snapchat | Buffer Blog

How to Write Social Media Updates People Love


Smashing Magazine

2. Smashing Magazine

Smashing Magazine is one of the biggest, and most active, publishers of content for web designers and developers. As well as information and resources on coding and app development, web and UX design, you’ll also find productivity tips and entrepreneurs’ stories.

It’s famous for a vibrant community and being one of THE places for web developers to find jobs.


Five posts you’ve got to check out:

A Simple Web Developer’s Guide To Color – Smashing Magazine

Nobody Wants To Use Your Product – Smashing Magazine

Is The Internet Killing Creativity? – Smashing Magazine

Better Interface Design: Logins, Menus, Toggles And Other Fancy Modules – Smashing Magazine

Logo Design For Responsive Websites – Smashing Magazine



3. Moz

Moz, formerly known as SEOmoz, offers software products for inbound marketing and analytics. They also have a bunch of free software you can use for keyword research, link building and analysis, web page performance and more.

On their blog they share tips, research and insights on SEO and online marketing to a HUGE audience of over half a million global online marketers.


Some of Moz’s best posts:

My Single Best SEO Tip for Improved Web Traffic

Can SEOs Stop Worrying About Keywords and Just Focus on Topics? – Whiteboard Friday

Content Marketing Tips for B2B Organizations – Whiteboard Friday

Google Keyword Planner’s Dirty Secrets

How to Optimize for Competitors’ Branded Keywords

How to Create 10x Content – Whiteboard Friday

8 Old School SEO Practices That Are No Longer Effective – Whiteboard Friday



4. Hubspot

HubSpot is one of the world’s largest companies specializing in inbound marketing and sales software.

Their primary blog covers topics like blogging, analytics, e-commerce, design, inbound sales, productivity, advertising, leadership and management (which they divide into Marketing, Sales and Agency).


Five must-read Hubspot posts:

12 Uncomfortable Things That Will Make You More Successful

15 Hidden Instagram Hacks & Features Everyone Should Know About

17 Key Traits That Separate Managers From Leaders [Infographic]

Why You Won’t Recognize SEO in Five Years

The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace


5. HelpScout

HelpScout is a popular piece of help desk software for small businesses that helps to deliver personal support and keeps all email conversations in one place.

Their blog covers marketing and customer support, customer acquisition/retention, managing a distributed team and improving productivity. They’ve also written a book on hiring your customer support dream team!


Five HelpScout blog posts to check out:

When Being Nice Isn’t Being Kind

The Psychological Benefits of Writing

Why a Visual Really is Worth 1,000 Words

The Importance of Finishing What You Start

3 Steps to Making Better Decisions


6. Shopify Blog

Shopify is one of the most popular e-commerce platforms and is renowned for being easy to set up, use and customize – that’s probably why they host more than 275,000 active stores!

Their blog features marketing, sales and customer service tips, entrepreneur success stories and advice for improving your workflow. They also have some killer guides on how to build a business from scratch.


Five of Shopify’s top blog posts:

6 Ways Successful People Stay Incredibly Happy

What Exactly is an “Entrepreneur” And How Do You Become One Today?

8 Brilliant Things to Watch on Netflix That Will Make You Smarter

The 3 Step Guide to Building Effective Marketing Plans

Why Working From the Road Is Good for Business (and How to Do It)


7. Unbounce blog

Unbounce is a service that allows users to build and test landing pages without any technical knowhow, and they’re already being used by more than 10,000 customers.

Their blog is dedicated to landing pages (no surprises there!) and conversion optimization. You’ll find practical advice on various aspects of marketing like copywriting, design, lead generation and social media here.


Five of Unbounce’s best posts:

The 10-Minute AdWords Management Workout

6 Landing Page Video Worst Practices to Avoid

A 34-Point Checklist for Creating a Case Study that Converts

The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read

7 UX Principles for Building Higher-Converting Landing Pages



8. Vero

Vero is an email marketing tool that allows businesses to send triggered and manual marketing campaigns (it’s currently used to send tens of millions of emails every month!), target customers based on behavior and keep track of all of the relevant data.

If you’re looking to improve your email conversion rate, this is THE blog to check out. They provide tips, resources and case studies that will help you with your marketing campaigns and newsletters.


Five posts featuring practical advice from Vero:

Lifecycle Marketing: 135 Email Examples, Inspiration and Best Practices

Marketing Segmentation: Improve Your Email Marketing with Data

15 Retention Emails to Reduce Churn and Keep Your Customers Happy

Why Most Newsletters Fail

9 Great Email Marketing Case Studies (and Counting)



9. Contently

Contently is a technology company striving to, in their own words, “build a better media world”. The product is used by freelance journalists, photographers, designers and content specialists from all over the world.

Their blog — The Content Strategist — is focused on content marketing news and analysis. You’ll find lots of useful and insightful information here including tips, resources, case studies and more.


Five Contently blog posts to whet your appetite:

Infographic: 50 Terrible Work Phrases You Need to Stop Using

10 Onion Articles That Perfectly Sum Up the Marketing Industry

The 3 Jobs of Content Marketing, and Why One Person Can’t Do Them All

10 Content Marketing Buzzwords That’ll Make You Want to Go Live With Bears

Infographic: How Colors Influence Consumers



10. KISSmetris

Kissmetrics allows users to analyze the behavior of their audience, as well as segmenting visitors to engage with them on a more personal level. Check out some of their SaaS and e-commerce webinars for practical tips!

Their blog covers plenty of diverse topics about analytics, marketing and testing. From improving your SEO to marketing strategy and customer retention, you’ll find it here.


Some awesome KISSmetrics posts:

How to Build an SEO Optimized Web Page

How Much Do Keywords Still Matter?

6 Types of Visual Content You Need to Use in Your Marketing Campaigns

23 Marketing Techniques That Cost You Time, Not Money

How Your Keyword Strategy is Failing You (And How to Fix It)



11. Optimizely


Some awesome Optimizely posts:

50 B2B Lead Generation Ideas from the Experts

13 E-commerce Conversion Optimization Case Studies

How to Find the Best Time to Post on Facebook

36 E-commerce Homepage Design Best Practices from the Experts

Controlling Our Own Destiny


12. Groove

Groove is a help desk software company designed for small businesses that has not one, but TWO awesome blogs – Startup Journey and Customer Support.

Their Startup Journey blog covers the lessons they’ve learned (and the mistakes they’ve made!) when building their own business to help others improve. The Customer Support blog focuses on, as the name suggests, explaining how to offer effective customer support to struggling visitors.


Five of Groove’s best:

The 10 Essential Roles of a Startup CEO

How One Startup Grew From Zero to $100K in Monthly Revenue In Only 11 Months

How Regular One-on-One Meetings Saved Our Company Culture

How Product Hunt Went From a Side Project to One of the Hottest Sites in Tech

The Most Common (Bad) Arguments Against Remote Work

Seth Godin

13. Seth Godin

Seth Godin is an American entrepreneur, marketer, public speaker and author of bestselling business books. He has founded several companies, including Yoyodyne and community website Squidoo, as well as introducing and promoting the concept of permission marketing.

His blog, which is famous for its frank and conversational tone, is one of the most popular in the world. Seth has previously written about post-industrial revolution, marketing, leadership, “big ideas”, strategic quitting and more.


A few of Seth’s most read posts:

Ad blocking

The tragedy of small expectations (and the trap of false dreams)

Getting ahead vs. doing well

On feeling like a failure

Compared to…


Quick Sprout

14. Neil Patel (Quick Sprout)

Widely considered to be one of the most influential marketers in the world, Neil Patel is the co-founder of KISSmetrics, Hello Bar and Crazy Egg. You may not know that he also founded the Quick Sprout blog!

On Quick Sprout, Neil gives advice on how to create/improve your website and grow your audience, as well as exploring topics like customer acquisition and retention.


Five of Neil Patel’s top blog posts:

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

75 Content Marketing Tools You Can’t Live Without

Why We Like, Comment, and Share on Facebook

The 5 Types of Content That Attract the Most Backlinks

Stop Guessing: Here’s a Social Media Strategy That Works



15. Backlinko

Brian Dean is an internationally-recognised SEO expert who is eager to share his experience with others, and Backlinko is where he does just that!

As well as offering tips on SEO tools, user experience, link building and attracting more search engine traffic, he puts out a newsletter with proven SEO tips that will help you take your search engine optimization skills to the next level.


Take these five Backlinko posts for a spin:

SEO Tools: The Complete List (153 Tools Reviewed and Rated)

We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO

A Data-Driven Guide to Creating Viral Content [Infographic]

SEO Campaign Case Study: 1,117 Social Shares and 15% More Organic Traffic (In 2 Weeks)

You + These 2 Steps = More Traffic



16. Hootsuite

Hootsuite is a popular social media dashboard used to listen to, engage with and analyze interactions with customers and potential customers by over 50 million professionals all over the world.

Their blog provides all sorts of useful advice, on everything from when to schedule posts and how to manage campaigns to hiring new members of staff. In other words, it’s a one stop shop for anyone interested in driving more value from social media!


Five Hootsuite posts we love:

The Best Time to Post on Facebook, Twitter and Instagram in 2016

Social Media Manager Job Description: 6 Required Skills

4 Things Small Businesses Should Do to Succeed with Inbound Marketing

15 Resources for Creating Beautiful Social Media Images

So You Think You Can’t Write: 8 Writing Resources for Non-Writers – Hootsuite Social Media Management


Phew, we told you it was a big list! We hope that you find some of the above blogs useful and that you’ll find some inspiration to help you improve your business.

By the time you get through all of the posts above, you should be a lean, mean marketing machine.

Is our list missing your favourite marketing/content/social media blog? Let us know in the comments why it deserves to be included!

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